BriefLead.
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A sales pro on every lead. Minus the salary.

We build your intake form, send a tailored summary on every lead, and nudge you till it’s booked — no CRM bloat, no AI bot.

See a real brief→Or book a 20-min demo

No setup fees · No long-term contract · 30-day money back

What lands in your inbox · 60 seconds after the form

Lead brief
Kitchen remodel · Pasadena · May 18, 2026
Hot lead

Text Mike this week. Ask about timeline and bring up plumbing relocation.

Reach Mike: 555-0100 · Text · prefers text

Budget fit
realistic
Timeline
within 1–3 months
Prefers
text
Project summary

Mike is planning a full kitchen remodel in Pasadena. Layout will change — moving the sink and plumbing run. Quartz counters and new cabinets. Aiming to start in 1–3 months.

Why this lead scored HOT
  • Homeowner is the decision-maker with a realistic budget for a full kitchen gut.
  • Description is detailed: scope, materials, and timeline are all clear.
  • Photos provided — easy to scope quickly.
Ask next
  • Do you have a permit started for the plumbing relocation?
  • Any cabinet style preference — shaker, slab, something else?
Suggested first reply

Hi Mike — got your kitchen project. Looks like a full layout change with new plumbing. Free this week for a quick walk-through? Text back a couple of times that work.

Original homeowner notes

Full kitchen remodel — replacing cabinets, moving the sink, redoing plumbing. Counters in quartz. Hoping to start in the next 2–3 months. We're in the planning phase.

From Pilot Remodelers (LA) · We respond within 5 minutes 7AM–7PM.
your lead desk

Watch it happen

From form to follow-up. Automatic.

Every new lead runs itself — you just reply. The only setup: one link, shared once.

Set up once

You get a link

One link to drop on your site, your Google profile, or a text — anywhere your clients are. Set it up once.

Then, every new lead

Homeowner fills the form

01 / 04

60 seconds on their phone. Type, ZIP, budget, contact.

Brief lands in your inbox

02 / 04

Tier, budget fit, what to ask next, copy-paste reply.

Lead lands in your tracker

03 / 04

Private Airtable row with status, sortable + filterable.

Reminders until you reply

04 / 04

Daily email until you mark it done. One-click in the email.

Tap any step to replay it from the top.

9:41

BriefLead · your link

Your intake link is ready

brieflead.pro/yourcompany
Your websiteGoogle profileText replies

Why this matters

Every homeowner you don’t reply to in 5 minutes hires the contractor who did.

78% of remodeling jobs go to the first contractor who responds. The industry average is 4 to 6 hours. The math is unkind — but it’s also fixable.

4–6 hrs

Industry-average response time for remodeling leads

0.1%

Field service businesses replying within 5 minutes

9×

Higher conversion at 5-min vs. 24-hr response

~60%

Leads that disappear without ever saying 'no'

BriefLead makes sure you’re not the contractor still drafting a reply when the homeowner has already booked someone else.

Want the research behind that number? Here’s how fast contractors should respond to new leads.

Not another tool to learn

Not a CRM. Not an AI receptionist.

Just the lead system remodelers actually use — the useful part of a CRM, without the CRM.

What you get

  • One link, share anywhere
  • Clean brief in your inbox in 60 seconds
  • Private Airtable tracker for every lead
  • Daily reminders until you mark it done
  • Weekly + monthly summaries

What you don’t deal with

  • Sales pipeline stages to maintain
  • Five integrations to learn and connect
  • An AI bot talking to your homeowners
  • Training, certifications, onboarding calls
  • Hidden fees or enterprise contracts

Already running a job-management tool? Here’s how BriefLead compares to Jobber.

Every lead lives in your tracker

Open your Airtable. See every lead, every status, every job you almost lost.

You get a private Airtable base. Every brief lands as a new row — tier, project, budget, contact, follow-up status. Sort, filter, take notes, add columns. Use it however you want.

  • Private to you — no other contractor sees your leads, ever
  • Edit notes, add columns, build custom views
  • Export your full lead history to CSV any time
Pilot Remodelers · Leads
5 leads · 2 outstanding
NameProjectTierFollowed up
Mike R.Kitchen remodelHOTOpen
Jane T.Master bathWARMDone
Carlos M.ADU additionWARMOpen
Sarah K.Kitchen + bathHOTDone
Tom L.Garage conversionCOLDOpen
Powered by Airtable — yours to view, edit, export

Who built this

JC

Founder photo coming

Jeremy Carreno

Founder · Los Angeles

Grew up around service work. Spent 15 years building CRMs. Built BriefLead to bring those two worlds together.

I grew up around service work — restaurants, custodial, maintenance, contractor jobs. I watched my dad and a lot of good people work harder than they should have, then lose jobs because a lead got buried in a text message.

Then I spent 15 years in sales — building CRMs, training BDR and SDR teams, running pipeline for SaaS and market-research companies. The whole time I kept thinking: this is the stuff service businesses need, just without the bloat.

BriefLead is what happens when those two worlds meet. One link to capture the lead. One brief to understand it. One tracker to organize it. Reminders so nobody drops the ball.

What lands in your inbox every Monday + 1st

Two recurring emails. So nothing surprises you.

Skim them on the way to your first job site. Names, project mix, what slipped, what trended — in one screen.

Weekly summary

Week ending May 26

8 leadsthis week

3 HOT4 WARM1 COLD

5 followed up · 3 still outstanding

Still need follow-up

  • HOTMike R.— Kitchen remodel2h ago
  • WARMJane T.— Master bathyesterday
  • WARMCarlos M.— ADU addition2d ago

By project type

Kitchen4
Bathroom2
Addition1
Whole house1

View full sample →

Monthly summary

May

32 leads

up 33%vs April

Compared to April

HOT leads11 (April: 7)+4
WARM leads16 (April: 13)+3
Follow-up rate75% (April: 75%)flat

Top project mix

Kitchen14
Bathroom9
Addition5
Whole house4

View full sample →

Richer insights (response-time trends, day-of-week patterns, conversion outcomes) coming as we learn what matters to you most.

Pricing

Simple monthly pricing. Pay for the leads we triage.

Lead = one homeowner submission we process into a brief. Site visits, repeat homeowners (same email within 24 hours), and obvious spam are not counted.

Every plan includes 1-on-1 onboarding and white-glove setup.

Tap any tier for more detail.

Running 4+ locations or more than 600 leads/mo? Let’s talk about an enterprise plan →

Optional add-ons

Custom-branded intake form & tailoring

Your colors, your domain, tailored questions per service or lead source. Per-customer build. Included free in Scale.

From $500 one-time

Direct website-form integration

A proper API/webhook hookup to your existing form (more reliable than the free email-forwarding rule on Pro & Scale).

From $500 one-time + maintenance

We email at 80% of your monthly cap so you can upgrade before any overage. No surprise bills. 30-day money back, no questions asked.

See BriefLead use one of your real recent leads.

Paste in 3 of your last homeowner intake forms during a 20-minute Zoom. We run them through BriefLead live. You see the briefs we’d have sent you — for your actual leads. No commitment, no card required.

Book your 20-minute demo→

Common questions

The stuff remodelers actually ask.

Don't I already get notified when someone fills out my form?
You get a raw form dump. We send a 30-second brief that tells you whether it's a HOT lead, whether their budget is realistic, what to ask next, and a draft of your first reply. The form notification is data. The brief is a decision.
Won't AI write bad replies that hurt my reputation?
We don't send the homeowner anything (unless you're on Scale and opt into done-for-you follow-ups — and even then, we CC you on every send). On Starter and Pro, the brief goes to YOU. Your first reply, on your phone, in your voice.
Do I need to install anything?
No. You share one link — in texts, DMs, your Instagram bio, email signature, business card. No code on your website, no app to download. The brief and tracker live wherever you read email.
Can you capture leads from my existing website form too?
By default we process leads that come through your BriefLead intake link. On Pro and Scale, you can set up an email-forwarding rule so your existing form's notifications get briefed in the same system — the brief may be lighter if your form collects less detail. Want a proper API integration with your form? That's a one-time setup add-on.
Where do my leads actually live?
In a private Airtable base only you (and we) can see. Airtable is a free, well-known spreadsheet/database tool used by 450,000+ companies. You can view, sort, filter, and export your leads to CSV anytime. If you cancel, you keep your exported data — and if you have your own Airtable workspace, we'll transfer the live base to you.
Do I have to switch from my current CRM?
No. BriefLead is the lightweight front-end between "lead came in" and "I followed up." If you have a CRM for project management, billing, etc., it keeps doing that. Most pilot customers don't have a CRM — the Airtable tracker IS their CRM.
What if I get way more than 200 leads a month?
That's the Scale tier — up to 200 leads/mo combined across up to 3 locations, then $1 per extra lead up to a 600/mo cap. Running 4+ locations or more than 600 leads/mo? That's an enterprise conversation — email us and we'll size a plan to your operation. We email at 80% of your cap so you can upgrade ahead of time. No surprise bills.
Do I need to be in LA to use BriefLead?
No — BriefLead works for residential remodelers anywhere in the US. I'm based in LA, so I know that market firsthand, but I take on remodelers nationwide. The product works the same wherever your leads come from.
What happens if I cancel?
Your account closes at the end of the current month. No early-termination fee. We stop processing new leads; everything else (your form, your CRM, your inbox) keeps working exactly as before. You can request a CSV export of your full lead history, or a transfer of the live Airtable base to your own workspace.

Two-minute reads

Still deciding? Start here.

Guide

How fast should contractors respond to leads?

The 5-minute rule, and how a one-person shop actually hits it.

Read the guide→Comparison

BriefLead vs Jobber

Where fast lead response fits next to a full job-management tool.

See the comparison→

Stop losing $50K jobs to a 5-minute reply.

A 20-minute demo. Your real lead data. You decide if the brief is worth $99/mo.

Book your demo→