The deal, in plain English.

By creating an account or using BriefLead, you agree to these terms. They’re meant to be a fair, plain-English deal, not a 30-page PDF nobody reads. How we handle personal information is covered in our Privacy Policy. If anything here is unclear, email and we’ll explain.

Who can use BriefLead

You must be 18 or older, using BriefLead for a business in the United States, and able to enter this agreement. BriefLead isn’t offered to consumers for personal use or to users outside the US.

What BriefLead does

BriefLead gives you a hosted intake form. When a homeowner submits it, BriefLead records the inquiry, generates an AI summary and suggested first reply (a “brief”) with a priority indicator, and notifies you so you can respond. Paid plans add higher usage limits and additional features described at signup or on our site.

Plans, billing & auto-renewal

We offer a free plan with the features and usage limits described at signup; we may change those limits over time and will give reasonable notice of a material reduction.

Paid plans are billed monthly in advance and renew automatically each month on your signup date, to the payment method on file, until you cancel. The charge appears as “BriefLead.” You can cancel anytime from your account or by emailing us; cancellation takes effect at the end of the current billing month, with no early-termination fee.

30-day money-back guarantee

If a paid plan isn’t working for you in your first 30 days, email jeremy@brieflead.pro and we’ll refund your first month’s subscription fee. One guarantee per customer and associated business; it covers the subscription fee only. We may decline refunds in cases of clear abuse.

Cancellation & your data

You can cancel anytime by emailing us. We stop processing new lead submissions on cancellation. Your leads are yours — email us to request an export or deletion of your data and we’ll take care of it per our Privacy Policy. (We handle export and deletion requests manually today, so give us a few business days.)

Your data, and the rights you give us

As between you and BriefLead, you own the inquiry data your form collects. You grant us a limited license to host, process, and display that data, and to run it through the AI provider described in our Privacy Policy, solely to provide the service to you. We don’t sell it, and we don’t use it to build or improve separate products.

Your responsibilities — consent & acceptable use

BriefLead is a tool you use to collect inquiries from your own prospective customers. You are responsible for your relationship with those homeowners and for how you use their information. You represent and agree that:

• You have the right and any necessary consent to collect the homeowner information you gather through BriefLead and to have BriefLead process it (including AI processing) as described here.
• You will comply with the laws that apply to your outreach — including telemarketing/texting rules (e.g., TCPA), email rules (e.g., CAN-SPAM), and anti-discrimination laws — when you contact homeowners, including when you use our suggested replies.
• You won’t use BriefLead to collect leads without consent, send unsolicited spam, harvest contact information, route illegal or fraudulent solicitations, collect sensitive data our forms aren’t built for (e.g., SSNs, payment-card or health data), or scrape or reverse-engineer the service.

We may suspend or terminate an account we reasonably believe is violating these limits or the law.

AI-generated content — please read

BriefLead’s briefs, summaries, priority scores, and suggested replies are generated by AI and may be wrong, incomplete, or inappropriate. They’re drafts for your review, not advice or instructions.

• You are the author and sender of any message you send a homeowner. Review and edit anything before you send it, and decide for yourself whom to contact and how.
• The priority indicator is a convenience signal, not a recommendation. Do not make decisions on a legally protected basis (such as race, national origin, familial status, religion, sex, or disability). You are responsible for your own compliance with fair-housing and anti-discrimination law.
• BriefLead doesn’t provide legal, financial, or professional advice, and the brief isn’t a substitute for your own judgment or licensing obligations.

Service availability

BriefLead runs on the hosted infrastructure listed in our Privacy Policy. We aim for high reliability but can’t guarantee uninterrupted service. If a third-party outage causes extended downtime in a paid billing month, we’ll credit your account proportionally on request.

Disclaimers, liability & indemnity

Except as expressly stated, BriefLead is provided “as is” without warranties of any kind, including fitness for a particular purpose and the accuracy of AI-generated content, to the maximum extent permitted by law.

To the maximum extent permitted by law, BriefLead’s total liability for any claim in a 12-month period is limited to the greater of the subscription fees you paid in that period or US$100, and we are not liable for indirect, incidental, consequential, or lost-profits damages. Nothing in these terms limits liability that can’t be limited under California law (for example, liability for fraud, willful injury, or violation of law under Cal. Civ. Code § 1668).

You’ll defend and indemnify BriefLead against third-party claims arising from your use of the service, the content you send, your outreach to homeowners, your failure to obtain any required consent, or your violation of these terms or applicable law.

Disputes & governing law

We’ll work with you in good faith to resolve any issue — email us first. These terms are governed by California law, and disputes are resolved in the state or federal courts of Los Angeles County, California, where both parties consent to jurisdiction.

Changes to these terms

We may update these terms as the product evolves. For material changes (anything affecting your subscription, refunds, or data rights), we’ll email account holders at least 30 days before they take effect. Non-material cleanups may be made without notice. Changes apply going forward, never retroactively.

Contact

Questions, refund requests, cancellation, or data requests: email jeremy@brieflead.pro. We typically respond within one business day.

BriefLead is operated by Jeremy Carreno, Los Angeles, California. These terms are governed by California law.